Fuelling the Digital Experience Economy with Connected Products and Services

Delivering enhanced digital experiences have become a competitive advantage for any organization. As a result, business models have moved towards the digital experience economy. Technologies such as application programming interfaces (APIs), integration platforms, identity and access management solutions, cloud offerings, and big data enable a steady observability layer to understand consumer usage patterns and trends. In addition, connected products enhance the number of data points fed into the observability layer at the edge.